Our copywriting blog

How to write persuasive copy?

1. Define your target audience and find out what is important and interesting to them. Use this knowledge to write a text that will attract attention and generate interest from your audience.

2. Create a plan for your text. It should be logical and sequential so that readers can easily follow your argumentation.

3. Use examples and analogies to illustrate your ideas and convince the reader of their correctness.

4. Don't forget about emotions. Your text should evoke feelings in your audience so they can better remember your message.

5. Use persuasive arguments. You must prove your point of view and persuade the reader that you are right.

5. Use language of benefits. Tell how your product or service can improve the reader's life and what benefits they will receive by choosing you.

6. Use language of benefits. Tell how your product or service can improve the reader's life and what benefits they will receive by choosing you.

7. Don't forget about formatting. Use headings, subheadings, and lists to make your text more readable and understandable.

Trends in Copywriting for 2023


1. Personalization: Copywriting that is tailored to the specific needs and preferences of the individual reader will become increasingly important in 2023.

2. Video copywriting: With the rise of video marketing, copywriting for video scripts will become a more in-demand skill for copywriters.

3. Interactive content: Interactive copywriting, such as quizzes and polls, will continue to grow in popularity as a way to engage audiences and gather data.

4. Ethical and sustainable messaging: Consumers are increasingly looking for brands that align with their values, so copywriters will need to incorporate messaging around sustainability, ethical practices, and social responsibility.

5. Voice search optimization: As voice search continues to grow in popularity, copywriters will need to optimize their content for voice queries and incorporate natural language into their writing.

6. Brand storytelling: Copywriting that tells the story of a brand in a compelling and authentic way will continue to be an important trend in 2023.

Copywriting for Social Media

Social Media

1. Keep it short and sweet: Social media users have short attention spans, so make sure your copy is concise and to the point.

2. Use visuals: Including images or videos with your copy can help to catch the eye of users and increase engagement.

3. Know your audience: Different social media platforms have different user demographics and expectations, so tailor your copy to the specific platform and audience.

4. Use hashtags: Hashtags can help your content get discovered by users who are interested in the topics you're writing about.

5. Emphasize benefits: Highlight the benefits of your product or service in your copy to entice users to engage with your content.

6. Use a conversational tone: Social media is all about being social, so use a friendly and approachable tone in your copy to encourage engagement and build relationships with your audience.

7. Include a call to action: Whether it's asking users to like, comment, or share your post, including a clear call to action can help to boost engagement and drive conversions.

Copywriting for Sales


1. Know your audience: To write copy that converts, you need to understand your target audience and their pain points, desires, and motivations.

2. Focus on benefits: Emphasize the benefits of your product or service and how it can solve the specific problems of your target audience.

3. Create urgency: Use time-limited offers or scarcity tactics to create a sense of urgency and encourage users to take action.

4. Use social proof: Including testimonials, case studies, or reviews can help to build trust and credibility with potential customers.

5. Address objections: Anticipate and address common objections that your target audience may have about your product or service.

6. Use strong calls to action: Clearly tell users what action you want them to take, whether it's making a purchase or signing up for a free trial.

7. Test and optimize: Continuously test and optimize your copy to improve your conversion rates and maximize your sales.